An online campaign was rolled out to highlight the risks of leaving young children unsupervised at the beach.
It was developed after data revealed more than 1,200 children aged 12 and under were rescued from the surf over the previous two seasons.
The campaign generated strong traction online and significant media coverage across Australia.
Media response
CREDITS
Producer: Tibor van Maas
Film: Baby Blue Productions
Producer: Tibor van Maas
Film: Baby Blue Productions