With a devastating start to the 2018/19 summer, a campaign was launched ahead of Australia Day to reinforce safety messaging and encourage all beachgoers to exercise caution in the water.
The accompanying video sought to draw parallels with our daily road safety choices, highlighting how a single error in judgement can have fatal consequences for those involved.
CREDITS
Campaign Producer: Tibor van Maas
Film by: Cameron March
Campaign Producer: Tibor van Maas
Film by: Cameron March